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Rick - Merrill R. Chapman

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Location of Speaker: Bradley-Hartford, CT
Fees: $6,000 - $15,000

Specialties: 
  • Keynote
  • Seminar Leader
  • Workshop Leader
  • Trainer
  • Consultant - Project
  • Spanish or English Language
Topics: 
  • Effective Software Marketing Practices
  • Software Product Positioning
  • Avoiding Disaster in Your High-Tech Marketing
  • Effective Sales and Channel Management Techniques
  • Effective Product Marketing Practices
Speech Titles

  • In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
  • The Product Marketing Handbook for Software
  • The Aegis Product Positioning Workbook for Software
  • The Aegis Product Marketing Handbook for Software
  • ** Note: English or Spanish Presentations
About This Speaker:

Rick Chapman's Great Reviews on Speaking and His Books:

"I remember Rick hosting the entire marketing track at an OS/2 show in San Francisco quite a few years ago... Rick was an entertaining and knowledgeable speaker, so I imagine the book is pretty good, too."

Sr. Product Manager, BMC Software
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"When Rick Chapman writes about industry screw-ups and successes, he does it from the perspective of someone who was there. The insights he brings to the software marketing process are unique, and the Handbook is a must read for anyone who wants to compete and win in todayís software market."

CEO, Miacomet, Inc
_____________

"Unlike the fairy tales in most management books, Rick's anecdotes emphasize "worst practices"--Keystone Kops strategies, careerism, cover-your-butt management, and other symptoms of out-of-control corporate cultures. It would be nice to know that entrepreneurs today have learned to be much smarter. But of course they haven't."

Editor, Softletter
_____________

"I received your product marketing book. It's one of the few marketing books I've ever read that is chunk full of real, nitty-gritty, tried-and-true information. For valuable information like this "The Product Marketing Handbook for Software" is well worth the 60 bucks."

Vice President, Worldwide Marketing,
EIS International, Inc.
________________________

Rick Chapman's Clients Include:

Forum at Microsoft - Chile

Ashton-Tate

IBM

Inso

Bentley Systems

Berlitz

Hewlett-Packard

VP of Marketing, Runaware

President, Fogcreek Software

VP of Product Management, Bentley Microsystems

Former CEO, Miacomet
and
Stromberg Systems

CEO, Relevant Reach

Ziff-Davis
________________________

Rick Chapman's Brief Bio:

President, Aegis Resources
BA, English Author, In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, # 154 on Amazon through Word of Mouth Selling - The Product Marketing Handbook for Software, co-author, US Software Distribution Guide.

Merrill R. (Rick) Chapman has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is) and he began his career writing inventory management systems for beer and soda distributors in New York City.

In addition to the Handbook, he is also the author of In Search of Stupidity, Over 20 Years of High-Tech Marketing Disasters.
________________________

When Rick lectures on software marketing at events such as Software Success' marketing bootcamp he enjoys quizzing the audience on computer-related trivia. His latest stumper is "What was the last movie Robbie the Robot (Hollywood's longest employed mechanical man) of Forbidden Planet appeared in?"
_________________________

Rick Chapman Has a Wealth of Articles and Interviews Available Upon request through email: clientservices@superbspeakers.com

Some recent interview and article topics are:

Technology Marketing

Letís Talk Computers

Various Business and Technology Publications

Radio Stations

 

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