12407 Mopac Expressway North
#100-199
Austin, Texas 78758-2429
1.800.795.0493
http://www.superbspeakers.com
- Keynote
- Seminar Leader
- Workshop Leader
- Trainer
- Consultant - Project
- Spanish or English Language
- Effective Software Marketing Practices
- Software Product Positioning
- Avoiding Disaster in Your High-Tech Marketing
- Effective Sales and Channel Management Techniques
- Effective Product Marketing Practices
- In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
- The Product Marketing Handbook for Software
- The Aegis Product Positioning Workbook for Software
- The Aegis Product Marketing Handbook for Software
- ** Note: English or Spanish Presentations
"I remember Rick hosting the entire marketing track at an OS/2 show in San Francisco quite a few years ago... Rick was an entertaining and knowledgeable speaker, so I imagine the book is pretty good, too."
Sr. Product Manager, BMC Software
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"When Rick Chapman writes about industry screw-ups and successes, he does it from the perspective of someone who was there. The insights he brings to the software marketing process are unique, and the Handbook is a must read for anyone who wants to compete and win in today’s software market."
CEO, Miacomet, Inc
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"Unlike the fairy tales in most management books, Rick's anecdotes emphasize "worst practices"--Keystone Kops strategies, careerism, cover-your-butt management, and other symptoms of out-of-control corporate cultures. It would be nice to know that entrepreneurs today have learned to be much smarter. But of course they haven't."
Editor, Softletter
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"I received your product marketing book. It's one of the few marketing books I've ever read that is chunk full of real, nitty-gritty, tried-and-true information. For valuable information like this "The Product Marketing Handbook for Software" is well worth the 60 bucks."
Vice President, Worldwide Marketing,
EIS International, Inc.
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Rick Chapman's Clients Include:
Forum at Microsoft - Chile
Ashton-Tate
IBM
Inso
Bentley Systems
Berlitz
Hewlett-Packard
VP of Marketing, Runaware
President, Fogcreek Software
VP of Product Management, Bentley Microsystems
Former CEO, Miacomet
and
Stromberg Systems
CEO, Relevant Reach
Ziff-Davis
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Rick Chapman's Brief Bio:
President, Aegis Resources
BA, English Author, In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, # 154 on Amazon through Word of Mouth Selling - The Product Marketing Handbook for Software, co-author, US Software Distribution Guide.
Merrill R. (Rick) Chapman has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is) and he began his career writing inventory management systems for beer and soda distributors in New York City.
In addition to the Handbook, he is also the author of In Search of Stupidity, Over 20 Years of High-Tech Marketing Disasters.
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When Rick lectures on software marketing at events such as Software Success' marketing bootcamp he enjoys quizzing the audience on computer-related trivia. His latest stumper is "What was the last movie Robbie the Robot (Hollywood's longest employed mechanical man) of Forbidden Planet appeared in?"
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Rick Chapman Has a Wealth of Articles and Interviews Available Upon request through email: clientservices@superbspeakers.com
Some recent interview and article topics are:
Technology Marketing
Let’s Talk Computers
Various Business and Technology Publications
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