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Jill Griffin

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Location of Speaker: Austin, Texas
Fees: $8,500 - $10,000

  • After Dinner
  • Consultant - Process
  • Keynote
  • Seminar Leader
  • Workshop Leader
  • Making Loyalty Happen
  • Winning Back Lost Customers
  • Selling By Serving
  • Brand Your Way to the Top
Speech Titles

  • Customer Loyalty: How to Earn It, How to Keep It
  • The Secrets to Delivering Top-Notch Customer Service
  • Customer Winback: How to Recapture Lost Customers and Keep Them Loyal
  • Brand Your Way to the Top
  • Performance Measurement: Making it Count
About This Speaker:

Jill Griffin's Clients Comment:

"I've had the opportunity to bring Jill Griffin to three different organizations as a presenter and each time she was a major home run."

American Resort Development Association

"Thank you for your outstanding presentation at our LPA Spring Meeting in Toronto last week. The majority of our members rated the information in your presentation as the most valuable session of our meeting. They enjoyed your presentation style, your energy and really appreciated your suggestions on how they can nurture their customers and keep them loyal. We really hope
we'll have another opportunity to work with you."

Laboratory Products Association
Executive Director

"Jill has been a great addition to our conferences. We've used her for three separate brands and each time she's given our franchisees clear and to-the-point take away. Her willingness to collaberate and customize is without equal."

Cendant Corporation
National Program Manager

"Thank you for providing the opening presentation to our kick-off of Digital Imaging University, here at Colorado Digital Imaging division. Our division efforts to bring the customer alive to our employees is a key deliverable over the next year, and your presentation hit the mark for bringing the importance of customer loyalty to life for the team. We received multiple comments regarding your energy, approach and insight as key to the learning experience."

Hewlett Packard
Customer Satisfaction Manager
Colorado Digital Imaging

"Thank you! We are so pleased with your presentation at our annual meeting. We had about 250 people there, and they told us verbally and in writing that they were well served by your keynote presentation which drove home the message we wanted delivered about creating customer and employee loyalty. Jill was great - both content and delivery!" was said to us in any number of ways."

American Public Power Association
Madalyn B. Cafruny, Director of Communications

"You did a great job speaking to our Residence Inn managers and owners on customer loyalty at their annual meeting in San Antonio. I enjoyed your remarks very much. Thanks for your great remarks and thanks, too, for taking time to get to know Residence Inn before your presentation. That time you spent was very impressive to all of us."

Marriott Hotels
William Re. Tiefel, President

National Media comments to Jill Griffin:

"This marketer par excellence has shown herself to be an entertaining performer on the speakers platform. The room was packed and she spoke to a standing-room-only audience."

Home Lighting Magazine

"Joe Kane, president and CEO of Days Inn Worldwide Inc., hired Griffin for a series of six summits across the country for the franchisees of its 1955 hotels. "Ninety-five percent of the feedback rated her as excellent, which is very high scoring."

"Customers Lost -- And Found"
Dallas Morning News, 9/2/01

"Griffin deftly examines pricing, value, customers' purchasing cycles, positioning and targeting to create purchasers.....Readers will profit form the arsenal of tools Griffin provides."

Publishers Weekly

Jill Griffin wrote the book on loyalty tactics with Customer Loyalty: How to Earn It, How to Keep It, now in its second edition."

Larry Chase's Web Digest For Marketers

"Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers."

Quality Digest
The Griffin Group -
Keynotes & Seminars + Research + Consulting

Author of :
Customer Loyalty: How to Earn It, How to Keep It

Co-author of:
Customer Winback: How to Recapture Lost Customers and Keep Them Loyal

Jill Griffin's Brief Biography --

Jill Griffin

Leading Expert on Customer Loyalty

·Best selling author who consults for Dell Computer, Microsoft, Ford Motor Company and Sprint

·Serves on Board of Directors for the Luby's chain of restaurants

·Named 2003 Distinguished Alumna for USC Moore School of Business

·Guest lecturer at University of Texas McCombs School of Business where her two books are adopted as textbooks for the MBA and undergraduate courses on customer management

·Veteran loyalty marketer who began 25 year career as one of the youngest brand managers in RJR/Nabisco history

·Consistently described as "high energy, fun-loving, thought-provoking" keynoter

Excerpt From 7/03 Press Release for Immediate Distribution:

Jill Griffin’s Customer Loyalty Book Named
to Harvard Business School List

The second edition of Jill Griffin’s business best seller, Customer Loyalty: How To Earn It, How to Keep It (Jossey-Bass/Wiley, 2002), has been selected for inclusion on Harvard Business School’s “Working Knowledge” list of recommended books.

The HBS book review is as follows:

In this revised edition, author Jill Griffin gives practical advice on garnering loyalty from customers. She explains that often times "more thought and preparation goes into how to get the telephone to ring (strategy), than what to do once it rings (execution and implementation)." Chapters are based on key points, including turning first-time buyers into repeat customers, preventing customer loss, and recovering from customer loss. Each chapter offers steps to follow, a succinct summary of main points, and ready-to-use tools for getting started. Customer Loyalty is a comprehensive resource for businesspeople who are looking to improve customer service and satisfaction.


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